Five Content Marketing Fails and How to Fix Them

Seventy-eight percent of CMOs think custom content is the future of marketing, which means more budget is being designated to content marketing and with that, bigger and better results are expected. But here’s the truth: Success in content marketing is hard. When you hear about hugely successful content marketing campaigns or a company that does it really well, what you don’t hear about is the all the failures it took to get there. Below are some content marketing failures you may experience on the road to success and what you can do to fix them. FAIL: Using Outdated Personas to [...]

2019-07-23T16:57:13+00:00 May 8th, 2019|Tags: , |0 Comments

5 Tenets of Successful Business Storytelling

Why is easier to recall how Jack and Rose met than when and where the Titanic sank? You, and about 500 million other moviegoers, know their story. Stories are memorable because they help us connect. The same principles apply to business storytelling. Companies tell stories to tap into the emotions of their buyers and help them feel a personal connection to the brand. When developing brand stories, consider these five elements: 1. The Meaning. Meaning taps into a deeper emotion than an external desire. It’s what tells consumers “this is for me” or “this feels right.” (See: The Hero and [...]

2019-07-23T16:47:47+00:00 June 15th, 2018|0 Comments