Services 2019-07-23T22:05:25+00:00
Services

Copywriting

Your ideal client is checking you out. Want to impress ’em? You have 8 seconds.

In a sea of noise, pop-ups, and inbox-clutter galore, your words need to count. Nix the stress, skip the writer’s block, and get copy that converts your readers into customers.

How Does It Work?
  1. We start with a kick-off call. I get to know your brand, customers, goals, and core messages.
  2. I write. From ad copy to whitepapers, I get the blinking cursor out of your face and copy in your hands.
  3. You review, we finalize, and you use your new content to drive new business.
What Do I Write?

Copywriting requests run the gamut, but most clients hire me for:

  • Website Copy
  • Email Sequences
  • Landing Pages
  • Event Invitations
  • Google and LinkedIn Ads
  • Blog Posts
  • Whitepapers
  • e-Books
  • Infographics
  • Case Studies
Want to know more? Let’s talk!
Contact me today to discuss your content needs!

Content Strategy

You wouldn’t build a house without drawing plans would you? Likewise, content marketing needs to follow a plan.

Build a content powerhouse with strategies that deliver optimal content, through the right channels, to consistently engage your ideal customers. We’ll define your goals and create a plan that can include:

  • Editorial Calendars
  • Keyword Analysis
  • Messaging Workshops
  • Audience Segmentation
  • Content Audits
  • Buyer Journey Matrix
  • Lead Nurturing Sequences
  • Persona Creation
  • Content Engagement Analysis
Contact me to discuss your customized content strategy today!

Brand & Messaging Workshop

Clarify your message, eliminate confusion, and master your storytelling.

Take a deep dive into your buyers’ needs, emotions, and aspirations, and develop key messages that invite them to be the winner in your story.

How Does It Work?
  1. We spend an hour and half getting into the nitty gritty of what your ideal customers need and why they make purchase decisions.
  2. Using the brain dump from our meeting, I create a brand script.
  3. You approve your brand script, and then I use it to create a messaging framework, which will guide all of your content marketing.
What Do You Get?
Messaging Framework

Use this as a guide to keep your content consistent, engaging, and relevant across all mediums.

  • Brand Identity
  • Tagline
  • Unique Value Proposition
  • 3 Core Messages
  • Your Short Story
  • Your Longer Short Story
Brand Script

This helps you understand your customers’ motivation and how you position them as the hero of your story.

  • Ideal Customer Identity
  • Customer Aspiration
  • Internal, External, and Philosophical Pain Points
  • Your Brand Story
  • 2 Lead Magnet Topics
Brand Script Worksheet

This is a cleaned-up version of the meeting notes from our Messaging Workshop. Consider it the outtakes that don’t make the final cut but could make for some nice sound bites.

  • Positioning Statements
  • Your Expertise
  • Unique Selling Points
Contact me to discuss your customized content strategy today!