What Movie Lines Teach Us About Messaging

“I’ll have what she’s having.” “You can’t handle the truth.”  “Here’s looking at you, kid.” “May the force be with you.” “Nobody puts Baby in the corner.”   I bet when you hear those lines, you immediately know the movie -- unless you’re too young, in which case you probably have a whole arsenal of great movie lines I’ve never heard. Movie lines with punch become instantly recognizable and oh so quotable.   There’s nothing like dropping in a good movie line at the perfect time in a conversation to get your audience to perk up in recognition, right? A memorable, [...]

2019-09-19T15:31:04+00:00 September 16th, 2019|Tags: , , , |0 Comments

Pen and Purpose Got a Makeover! Here’s Why.

Hey y'all! I'm so glad you're here. Thanks for coming to check out my new look. I'm so excited about the work Kindly by Kelsea and I (cough - really just her) have been doing to reinvent Pen & Purpose. I started out thinking, "Sure, I guess my logo could use an update," but this process has been so much more than that. It's led me to consider who I want to be professionally, what I want my company to mean, and how I want to show up for my clients. My daughter was born five years ago, and I [...]