What Movie Lines Teach Us About Messaging

“I’ll have what she’s having.” “You can’t handle the truth.”  “Here’s looking at you, kid.” “May the force be with you.” “Nobody puts Baby in the corner.”   I bet when you hear those lines, you immediately know the movie -- unless you’re too young, in which case you probably have a whole arsenal of great movie lines I’ve never heard. Movie lines with punch become instantly recognizable and oh so quotable.   There’s nothing like dropping in a good movie line at the perfect time in a conversation to get your audience to perk up in recognition, right? A memorable, [...]

2019-09-19T15:31:04+00:00 September 16th, 2019|Tags: , , , |0 Comments

How to Nail Your About Page

It’s the second most viewed page on your website. You need to nail it, and you will, using two rules! Rule #1: It’s not about you.  Buyers don’t read your About page because they want to know about you. They want to know how you relate to them.  Rule #2: Connect emotionally. Emotion is the most influential driver in a purchase decision, and emotionally-connected customers are more valuable to your overall business.  You create an emotional connection by defining how your brand can fulfill their subconscious, emotional needs.  Ready to write your About page? Do the following:    Know your [...]