How to Nail Your About Page

It’s the second most viewed page on your website. You need to nail it, and you will, using two rules! Rule #1: It’s not about you.  Buyers don’t read your About page because they want to know about you. They want to know how you relate to them.  Rule #2: Connect emotionally. Emotion is the most influential driver in a purchase decision, and emotionally-connected customers are more valuable to your overall business.  You create an emotional connection by defining how your brand can fulfill their subconscious, emotional needs.  Ready to write your About page? Do the following:    Know your [...]

Pen and Purpose Got a Makeover! Here’s Why.

Hey y'all! I'm so glad you're here. Thanks for coming to check out my new look. I'm so excited about the work Kindly by Kelsea and I (cough - really just her) have been doing to reinvent Pen & Purpose. I started out thinking, "Sure, I guess my logo could use an update," but this process has been so much more than that. It's led me to consider who I want to be professionally, what I want my company to mean, and how I want to show up for my clients. My daughter was born five years ago, and I [...]