What Movie Lines Teach Us About Messaging

“I’ll have what she’s having.” “You can’t handle the truth.”  “Here’s looking at you, kid.” “May the force be with you.” “Nobody puts Baby in the corner.”   I bet when you hear those lines, you immediately know the movie -- unless you’re too young, in which case you probably have a whole arsenal of great movie lines I’ve never heard. Movie lines with punch become instantly recognizable and oh so quotable.   There’s nothing like dropping in a good movie line at the perfect time in a conversation to get your audience to perk up in recognition, right? A memorable, [...]

2020-10-06T17:42:36+00:00 July 16th, 2020|Tags: , , , |0 Comments

Five Content Marketing Fails and How to Fix Them

Seventy-eight percent of CMOs think custom content is the future of marketing, which means more budget is being designated to content marketing and with that, bigger and better results are expected. But here’s the truth: Success in content marketing is hard. When you hear about hugely successful content marketing campaigns or a company that does it really well, what you don’t hear about is the all the failures it took to get there. Below are some content marketing failures you may experience on the road to success and what you can do to fix them. FAIL: Using Outdated Personas to [...]

2019-07-23T16:57:13+00:00 May 8th, 2019|Tags: , |0 Comments