That’s me in 2007.

I was the marketing campaigns manager for a start-up company in Austin, TX. I wrote a lot of just-ok emails, blog posts, and sales pages. It took me a while (cough - 5 years - cough) to realize:


Ok copy gets you ok results. 


Fancy technology and pretty pictures don’t win customers. Great products don’t even win customers. Words do, which brings me to you.


You're great at what you do. But if you can't find the words you want to explain why, you're losing customers. And I can help!

Since starting Pen & Purpose in 2015, I’ve helped 70+ small business owners translate what they offer into words that win customers.

I get it because I struggled with that, too. When 2007 me realized that my college-english-paper writing skills weren’t cutting it in the digital marketing world, I hit the books… and webinars, workshops, and courses to learn conversion copywriting. I loved it! I spent the next 10 years of my career using copywriting to help small businesses stand out and sell in crowded, noisy markets, which brings me back to you.


You’re not the only one doing what you do. Regardless of who does it best, your ideal buyers are going to buy from the people that show up and convince them to. And I want that to be you!


Since starting Pen & Purpose in 2015, I’ve helped 70+ small business owners translate what they offer into words that win customers.Today me and my customers know: 


When you get the words right, everything else works!

Let's get started!

That's me in 2007.

I’ve helped 70+ small business owners translate what they offer into words that win customers.

Because when 2007 me realized that my college-english-paper writing skills weren’t cutting it in the digital marketing world, I hit the books… and webinars, workshops, and courses to learn conversion copywriting. I loved it! I spent the next 10 years of my career using copywriting to help small businesses stand out and sell in crowded, noisy markets, which brings me back to you.


You’re not the only one doing what you do. Regardless of who does it best, your ideal buyers are going to buy from the people that convince them to. And I want that to be you!


Since starting Pen & Purpose, I’ve helped 70+ small business owners translate what they offer into words that win customers. Today me and my customers know: 


When you get the words right, everything else works!

Let’s get started!

More deets about me:

I started Pen & Purpose in 2015, 6 months after having my daughter. My first client was my 2007 boss. Then I connected with other contacts from my corporate life and asked if I could write for them. I wrote for companies like Siemens, IBM, PeopleFluent, and Vanderbilt University. I didn’t have a niche and despite the (good) advice to get one, I wasn’t planning on it. 


Then I joined a community of women creative business owners. I loved their brands and their stories. I started filling my calendar with their projects. Then I purpose-built my writing process, resources, and courses for creative business owners like you. I don’t know if you’re my niche, but you’re my people! And I want to help you win more customers with your words.

Join the Pen Pals community to get all the scoop and resources I've got on writing copy that connects, sells, and keeps your audience coming back for more.


You also may hear: 

  • tips from my fave experts (and clients) in time management, SEO, tech stacks, automation, campaign execution, and web design.
  • what my kids teach me about sales copy.
  • important lessons from 90s TV shows
  • behind-the-screen stories of a Houston copywriter ™* (*so Netflix doesn't steal it. I know... it's juicy.)


I know you have stories, too! I want to hear them and help you use them to grow your business.

Set up a call!

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